While implementing Challenger methodology congruency into content marketing, we face a major obstacle – it’s significantly more difficult to tailor marketing content to specific customers than it is to tailor sales interactions. Instead, we can build constructive tension and achieve similar impact by addressing technology trends and specific market segments.

What does your marketing funnel look like when integrating Challenger Sales Methodology & content marketing?

Challenger marketing content can reinvigorate your content funnel if you redesign your sales and marketing process with Challenger methodology.